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Alex Merturi
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Helping restaurant owners sell with confidence — 22+ years of experience in ownership and brokerage.

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Assign Your Lease Better Business Brokerage

Land O' Lakes, Florida

Assign Your Lease – Better Business Brokers is a specialized brokerage firm dedicated to helping business owners successfully sell their restaurants, retail operations, and other small businesses. We focus on streamlining the process of business sales while navigating one of the most complex aspects of any deal: the lease assignment.

With decades of real-world experience as restaurant owners ourselves, we understand the challenges and nuances of running — and exiting — a business. That’s why we’ve built our firm around not just selling businesses, but facilitating smooth transitions for both buyers and sellers by collaborating closely with landlords and property managers.

Our dual approach sets us apart. On one side, we work with business owners to properly value and market their business, find qualified buyers, and structure a deal that meets their financial and emotional goals. On the other side, we coordinate with landlords to ensure the lease can be reassigned or renegotiated — often the key to making any sale possible. This includes understanding assignment clauses, guiding tenants through required documentation, and negotiating favorable terms that align with all parties{ interests.

At Assign Your Lease, we don’t just list businesses — we actively facilitate deals. Our team brings deep market knowledge, strong industry relationships, and practical experience to every transaction. Whether it’s an independent mom-and-pop restaurant, a growing franchise, or a well-established retail operation, our goal is the same: maximize value, minimize friction, and close with confidence.

If you’re thinking of selling your business or simply exploring your options, our team offers a confidential, no-pressure consultation. Let’s work together to build your exit strategy — and your next chapter.
Services Offered
What We Do at Assign Your Lease – Better Business Brokers

At Assign Your Lease – Better Business Brokers, we specialize in helping business owners navigate the complex process of selling their business — with a unique focus on lease assignments. Our goal is to simplify transitions, unlock value, and create seamless exits for our clients. Below are the core services we provide:

1. Business Sales & Brokerage
We represent owners of restaurants, retail shops, and other small businesses who are ready to sell. From valuation and marketing to vetting buyers and negotiating offers, we manage the process from listing to closing. Our deep industry experience allows us to position your business effectively, attract qualified buyers, and secure the best deal possible.

2. Lease Assignment & Transfer Services
In most business sales, the lease is a critical component. We work closely with landlords and property managers to ensure a smooth lease assignment or negotiate new terms when needed. We understand assignment clauses, landlord requirements, and what it takes to get approvals — and we help both seller and buyer avoid costly delays or deal-killing surprises.

3. Landlord Collaboration
We act as a bridge between tenants and landlords. Whether it{s facilitating communication, submitting assignment packages, or negotiating favorable lease terms, we make sure all parties are aligned and the transaction can move forward with confidence.

4. Confidential Consultations & Exit Planning
Not sure if you{re ready to sell? We offer discreet consultations to help you understand your options, business value, and potential paths forward. Whether your goal is to retire, relocate, or simply take on a new venture, we’ll help you map out a strategy that protects your interests and maximizes your return.

5. Franchise Resales & Expansion Support
We assist franchise owners with resale strategies and support growing brands with expansion opportunities by connecting them to qualified buyers and l
About

With over 22 years of hands-on experience in the restaurant industry, I bring a unique perspective to business brokerage. I’m not just a broker — I’m still an active restaurant owner who understands the day-to-day realities of running a hospitality business. From the early mornings to the late nights, from staffing challenges to menu development, I’ve lived it all. I know the amount of passion, grit, and hard work it takes to build something meaningful in this industry.

Over the years, I’ve owned, operated, and sold multiple restaurants. That journey naturally led me into business brokerage, where I now help other restaurant owners navigate their own transitions — whether they’re ready to retire, pursue a new opportunity, or simply step away. I’ve successfully brokered the sale of a variety of concepts, from fast-casual franchises to independent full-service establishments, and each deal is personal to me.

Because I’ve been in your shoes, I approach every client relationship with empathy and honesty. I understand how emotional — and complicated — selling a business can be. It’s more than just a transaction; it’s your legacy. That’s why I focus on making the process as smooth, professional, and rewarding as possible.

Beyond sales, I also provide restaurant consulting for owners looking to improve operations, increase profitability, or prepare their business for sale down the road. Whether it{s evaluating labor costs, enhancing the guest experience, or refining the financials, I offer practical advice grounded in real-world experience.

Today, through Assign Your Lease – Better Business Brokers, I combine my passion for hospitality with my knowledge of leasing, negotiations, and business strategy. My mission is simple: to help fellow owners maximize the value of what they’ve built and support them through one of the most important decisions of their career.

If you{re a restaurant owner thinking about what’s next, I’d be honored to be part of that conversation.

Expertise

Experienced in but not limited to the following services and sectors. Contact for a full list.

  • Restaurants & Food
  • Building & Construction
  • Service Businesses
  • Real Estate Sales
  • Non-Operating or Distressed Businesses
Areas Served
  • Hillsborough County, FL
  • Pinellas County, FL
  • Pasco County, FL
  • Hernando County, FL
  • Polk County, FL
  • Manatee County, FL
  • Dallas County, TX
  • Miami-Dade County, FL
  • Houston County, TX
  • Fairfield County, CT
Languages

English

Albanian

Licensed In
Connecticut
SL3627339
Florida
SL3627339
Texas
SL3627339
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