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Larry Bonino
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Helping Strategic Buyers and Established Business Owners meet their business goals with excellence.

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Marathon Business Advisory Services

Wyomissing, Pennsylvania

Marathon Business Advisory Service possesses a strong client-centric focus. Marathon{s core competencies encompass business valuation, financial performance enhancement, sales, and meticulous deal execution.
Services Offered
- Business Valuations
- Executive Coaching
- Mergers & Acquisitions
- Success Planning
About

Larry Bonino is the Managing Principal of Marathon Business Advisory Services, an M&A advisory firm specializing in lower middle market businesses to provide transition (sell-side) and acquisition services, valuations, and enterprise value consulting services. Marathon has served more than 1,100 businesses and been involved with more than 1,500 consulting and M&A transactions as acquirer, seller, advisor, and interim CEO or COO in its 19 years.

Larry’s work focuses on strategic planning, valuation, business sales brokering, strategic roll-ups, and business development performance coaching.

Drawing on 38 years of experience as a CEO and owner of multiple start-ups and turnarounds, Larry provides advisory services to maximize enterprise value. His key areas of focus include business sales, deal execution, and sales team performance improvement.

Larry also serves as board chair and business coach for The Alternative Board (TAB), where he guides clients in developing and implementing strategic plans to achieve objectives. His background includes new business creation, turnaround leadership, business development, and growth initiatives focused on driving performance improvement and increased profitability.

Throughout his career, Larry has been instrumental in increasing enterprise value and supporting deal teams in the preparation of transactions exceeding five hundred million dollars across several industries. He has founded and managed five multi-million-dollar companies and two non-profit institutions. Larry is also active in many civic, community, charitable, political, and professional organizations, serving on several diverse boards of businesses, community service organizations, and university advisory boards.

Larry and his wife have six children, three daughters-in-law, and a son-in-law. They are expecting their first grandchild in May 2025.

Expertise

Experienced in but not limited to the following services and sectors. Contact for a full list.

  • Entertainment & Recreation
  • Restaurants & Food
  • Retail
  • Valuation Services
  • Exit Planning Services
  • Business Advising Services
Areas Served
  • Berks County, PA
  • Bucks County, PA
  • Allegheny County, PA
  • Washington County, PA
  • Beaver County, PA
  • Butler County, PA
  • Fayette County, PA
  • Lehigh County, PA
  • Dauphin County, PA
  • Lancaster County, PA
Languages

English

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Nick Piscani

Serving: Chester County, PA

I spent years working in corporate finance and strategy, working for a Fortune 100 company, a billion-dollar private equity owned company, and even a non-profit organization. I{ve had the opportunity to lead impactful initiatives ranging from real...

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Jay Calandra

Serving: Northampton County, PA

With over 26 years of experience in various industries, I have honed a diverse skill set that spans advertising, marketing, finances, sales, leadership, and management. My career began with 15 years in a small family business focused on food...

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Lawrence Franz

Serving: Chester County, PA

Lawrence G. Franz, P.T. M.B.A.
Profile in Brief:

• A strong background working in both larger corporate environment and small business financial and operations management and Mergers and Acquisitions
• Experienced Executive with...

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