Baskin Robbins Franchise
Baskin Robbins is the world’s original ice cream shop with more than 5,800 franchises around the world serving over 1,000 delicious flavors.
$93,550
$12,500
2,261
1948
Canton,MA
David Hoffmann
About Baskin Robbins
Baskin-Robbins has been delighting people of all ages with ice cream since 1945, making it America's Favorite Neighborhood Ice Cream Shop. Baskin-Robbins continues to reveal new, amazing flavors and innovative ice creams like hand-packed ice cream quarts, a unique technique creating a flavor ribbon and the introduction of textured ice creams which are creamy like mousse. Baskin-Robbins continues to evolve, introducing signature ice cream cakes and an expanding line of beverages, like the signature Cappuccino Blast®. This drive to create new products is a part of its mission to make the Baskin-Robbins neighborhood a fun place for everyone with tasty ice cream.
Baskin-Robbins is dedicated to making eating ice cream an enjoyable experience. The philosophy of America’s Favorite Neighborhood Ice Cream Shop is shared by each store owner and employee. Corporate staff is proud of its heritage and is committed to maintaining the unique fun, flavor and neighborhood feel that makes Baskin-Robbins that ice cream shop visited by more than 150 million people every year.
Franchise Unit Trends & Revenue
2,261
73
$532,682
* in 2023
Franchise Fees
$12,500
0.5% - 5.9%
Gross Sales
2.5% - 5.0%
Gross Sales
Why Choose Baskin Robbins?
Baskin-Robbins is an excellent choice for a franchise because of its long-standing reputation for delicious ice cream. With over 1,000 flavors, they have one for everyone. Baskin-Robbins ice creams, ice cream cakes and textured variations make ice cream a good choice every day continuing the 31-flavor concept.
Baskin-Robbins small business philosophy of supporting franchise operators as owners is supported by their extensive training, pre-open process, ongoing support and continuous product innovations. Franchise owners have the support of corporate through every step of the process including site selection, store format, products, marketing and operations.
Baskin-Robbins use of technology for online ordering, cake and planning options along with its significant customer base of more than 150 million provides for strong recognition, visitation and recurring purchases assisting owners in ramping the business quickly.
Starting Costs & Investment Requirements
$93,550 - $401,800
-
$93,550
Training & Support
Initial training consists of 15 days training in person. Online and on-going training is offered for owners, managers and select others.
History
In 1945, brothers-in-law, Burton Baskin and Irvine Robbins shared a dream to create a neighborhood meeting place that served delicious ice cream flavors for families. The two entrepreneurs wanted to capitalize on America's love of ice cream and started ice cream stores separately.
By 1948, they had six stores in southern California and were serving up more than 21 flavors using high-quality natural ingredients. They each found that managing the stores required a person at each store that had a vested interest in its success and provided the store managers with a degree of ownership resulting in the first ice cream franchising business.
By 1949, they realized controlling their supply chain was essential to the quality and innovation of flavors. In 1953, the two combined their stores into Baskin-Robbins 31 flavors where 31 represented a different flavor for each day of the month.
In 1954, Baskin-Robbins faced their competitors at the Los Angeles County Fair where they won their first Gold Medal and have earned Gold Medals for Baskin-Robbins Ice Cream every year since. Baskin-Robbins became an ice cream empire during the 1960s having expanded to more than 400 stores throughout America. Baskin-Robbins then opened stores in Japan, Saudi Arabia, Korea and Australia launching their international expansion in 1970.
To this day, Baskin-Robbins maintains a small business approach to its franchises with franchise operators owning the store and product development and marketing handled by corporate. This equation has built Baskin-Robbins into the largest ice cream chain in the world.
Ideal Candidate
Baskin-Robbin's franchise owners should be dedicated to their business principles which include superior customer service, the best flavors, high-quality ingredients and the delivery of an outstanding experience. The franchise candidate should be passionate and have a desire to exceed the performance and accomplishment of others.
The right candidate is a person who is involved every day and engages with all aspects of their franchise. They should lead by example, set the bar in professionalism for their employees to follow, be hands-on and exemplify excellent customer service. Participating in the day-to-day operations of the franchise helps owners establish stronger teams, manage the business more thoroughly and form better bonds with employees that are based on respect and trust.
Baskin-Robbins seeks people who are self-motivated with initiative and experience to lead a high-performance operation that works within the guidelines of Baskin-Robbins. Candidates should enjoy the interaction with both customers and employees thoroughly and enjoy seeing smiles on everyone’s face. They should have a desire for motivating employees to greater happiness and job satisfaction. Franchise owners should be energetic and friendly, exercising leadership and mentoring at the same time.
Candidates who have experience operating a business, have worked in the hospitality, food service, restaurant industries or related fields are best suited for this type of franchise. An affinity for following operating processes, logic and an ability to communicate with a person of any age on any level makes for a great owner.
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